Branding & Identity for Startup
A complete brand transformation for a fast-growing SaaS startup.
Project Overview
The client wanted a brand identity that would stand out in a competitive SaaS market. We delivered a full branding package, including logo, color palette, typography, and brand guidelines.
Goals
- Create a memorable, modern brand identity
- Build trust and recognition in the SaaS space
- Support marketing and product launches
Our Process
- Brand Discovery: Workshops and competitor analysis
- Concept Development: Moodboards, sketches, and iterations
- Design: Logo, color palette, typography, and visual assets
- Guidelines: Brand book and usage documentation
Deliverables
- Logo suite (primary, secondary, icon)
- Color palette and typography
- Brand guidelines PDF
- Social media and marketing assets
Results
- +300% increase in brand recognition
- Successful product launch with cohesive branding
- Positive feedback from users and investors
"Our new brand identity is stunning and professional. The process was smooth and collaborative!"
